The Influence Lab
The Influence Lab
01The Case 02How It Works 03Why Join 04Membership Apply for Membership
Two leaders in conversation
Peer Advisory · Commercial Leaders

The best commercial leaders don't figure it out alone.

A trusted group of experienced leaders who help each other navigate complexity, make better decisions, and bring stronger thinking back to their organisations.

1
trusted advisory room
full-day workshops a year
10+
industry leaders in the room
100+
years collective experience
Trusted by senior leaders from
Visa Novartis Kellanova ASICS Built Gallagher Bassett Sonova HDI
01
The Case

Commercial leadership can be a lonely role

You're expected to lead through uncertainty, improve performance, influence stakeholders, and make difficult decisions.

The higher you climb, the fewer people you can speak honestly with. Many senior leaders have few opportunities to discuss challenges openly with people who truly understand the pressure they're under.

Markets are
changing.

AI is reshaping industries.

Teams are under pressure.

Expectations continue to rise.

What It Is

The room every commercial leader wishes they had

We bring together experienced leaders from different industries and organisations to solve real business challenges, exchange practical insights, and continue developing as leaders.

This isn't networking. It's a trusted environment where leaders can test ideas, challenge assumptions, gain perspective, and learn from the experience of others facing similar pressures.

Think of it as an advisory board for your leadership.

Leaders in a working session
Steve, founder of The Influence Lab
Stephen Dumpleton
Founder · The Influence Lab

Created by Stephen Dumpleton.

For more than a decade, Steve has worked with commercial leaders and executive teams on their hardest negotiations and biggest decisions — boardroom strategy, deals worth hundreds of millions, the moments where the right move isn't obvious.

The same pattern kept appearing: exceptional people, carrying enormous responsibility, with nowhere to think out loud. The Influence Lab is the room Steve wished he'd had. So he built it.

10+
years advising commercial leaders
500+
negotiations coached & pressure-tested
8+
industries, from payments to pharma
$Bn+
in commercial deals shaped
Who It's For

Built for leaders who carry commercial responsibility

It's designed for experienced senior leaders across industries — from construction, pharmaceuticals and insurance to consumer goods, payments, healthcare, manufacturing and professional services.

Members in session
Perfect For & adjacent roles
General Managers
Commercial Directors
Sales Directors
Chief Sales Officers
Heads of Commercial
Business Unit Leaders
Senior Commercial Executives
02
A full day, every two months

The Lab Day

This is the core of the Lab. Every two months members gather for one full day inside a member organisation — expert input in the morning, real problem-solving after lunch, and the relationships that form in between.

01

Keynote Speakers

A different leader joins every session — a perspective you couldn't engineer inside your own boardroom.

02

Negotiation Development

Sharpening the craft of negotiation and influence, session on session.

03

Hot-Seat Coaching

One member, one live challenge, the full attention of the room.

04

Peer-to-Peer Advisory

Experienced operators pressure-testing each other's thinking and hardest decisions.

In Their Words

I came in sceptical. What I found was the only room where I can think out loud without managing the politics of it. Three of the hardest calls I made last year were pressure-tested here first.

Commercial Director
Global payments

It isn't advice you get — it's better questions. People who have sat exactly where you sit, asking the thing your own team never will.

Chief Sales Officer
Healthcare

I've been in plenty of networks. This is the first one that earned a standing place in my calendar. I would reschedule almost anything before I'd miss a session.

General Manager
Consumer goods
03
Why Members Join

Three reasons leaders keep coming back

Solve Better

Bring current commercial, leadership, negotiation, and organisational challenges to a room of experienced peers who understand the responsibility you're carrying.

Gain Perspective

Learn how leaders across industries are responding to changing markets, AI, talent challenges, customer expectations, and commercial complexity.

Lead Stronger

Develop the judgement, confidence, and capability required to perform at a higher level and lead more effectively.

An open session
Experience The Influence Lab

August 19th
A select group will be invited

Experience the conversations. Meet current members. See how senior leaders challenge, support, and learn from one another.

Limited places available

Request an Invitation
04
Why Organisations Invest

Value that compounds for the leader and the organisation

01
02
03
04

Better Decision-Making

Experienced peers who challenge thinking and help pressure-test important decisions.

External Perspective

Exposure to other industries creates insight that is difficult to generate internally.

Practical Ideas

New approaches and frameworks members can apply within their own business.

Ongoing Development

Continued development long after traditional leadership programs have ended.

05
Membership

By application only

Each cohort is intentionally small and carefully curated. Members are selected on leadership experience, role responsibility, and their ability to contribute to the group.

Annual Membership

$11,905 AUD + GST
Six full-day sessions per year
A curated cohort of senior peers
Negotiation & influence development
Ongoing advisory between sessions
Annual access to coaching with Steve
Apply for Membership
Membership Application

Apply to join The Influence Lab

Sending…

Something went wrong. Please email steve@northstarnegotiation.com.

Applications are reviewed personally. We'll be in touch within a few days.

Application received

Thank you for applying to The Influence Lab. Each application is reviewed personally — we'll be in touch within a few days.

Experience a Session

Request an invitation

Sending…

Something went wrong. Please email steve@northstarnegotiation.com.

Request received

Thank you for your interest. We'll be in touch with details of the next session and available places.